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Great Tools For Small Business: Mailchimp

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The next tool I’m going to be discussing in my Great Tools for Small Business series is Mailchimp. I’ve already introduced you to HubSpot, which is great for marketing and managing your customers, and Trello, which is ideal for managing your projects and workload.

Mailchimp is a more widely-known tool, and many of you may be using it already. It’s most commonly known as an email marketing platform, where you can send email advertisements to your subscribers, but it has a number of other features too. Mailchimp has a free plan which includes up to 2,000 contacts.

What does Mailchimp do?

Mailchimp enables you to send marketing emails to your subscribers, with the aim of encouraging sales and gaining interest in your company. It’s a great way to promote your products or services, encourage upsells, share the latest news and special offers, and maintain communication with your loyal fans.

The simple drag-and-drop editor means you can create eye-catching emails quickly and easily, right from the Mailchimp dashboard. These emails can then be sent to all of your subscribers, or you can segment your audience by their interests, gender, location etc. to deliver more relevant content.

Mailchimp also has an automation tool, which allows you to send automatic follow-up emails or periodic reminders. This is great for your marketing campaigns and to help retain customer interest.

But, Mailchimp isn’t just limited to email marketing. The powerful platform also enables you to manage your social media, send marketing postcards through the post, and create adverts.

How do I build up my list of subscribers?

It’s important to remember that, due to Data Protection Laws (including GDPR), you can only send marketing emails/postcards to people who have specifically opted in to recieve it.

For your existing customers, this can be as simple as asking them if they would like to join your mailing list, and manually adding them to your Mailchimp audience.

For your potential customers (these are the people you really want to be marketing to), you need to create a signup form and encourage people to subscribe. The best way to do this is to include the form on your website, with an encouraging title to encourage signups. This can be the promise of a special offer, a free gift, or the enticement of being the first to recieve the latest news. If you don’t have a website, you can also share a link to your Mailchimp signup form on your social media profiles.

How can I use Mailchimp for my business?

There are so many possibilities for what you can achieve with Mailchimp, including:

  • Encourage repeat business with email marketing
  • Lead customers down your sales funnel by converting potential customers into paying customers
  • Automate your marketing campaigns with the Automation tool
  • Send postcards through the mail to potential and existing clients
  • Manage your social media posts and ads all from one place
  • See valuable insights on your most popular campaigns, biggest fans, and more

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