Social media can be a great form of business communication and, if used correctly, can be a great way to advertise your brand for free. We’ve put together some tips for how to make the most of social media for your business:
The best time to post on Social Media is between 12pm and 3pm
Schedule your posts for between 12pm and 3pm but also be mindful of your target audience. If your brand is aimed at teenagers, for example, its best to post around 4pm when they’re not at school.
Encourage interaction by asking questions and doing polls
Encouraging your viewers to get involved is a great way to gain popularity on your posts. Ask people questions that are related to your content and your brand.
Always respond to your messages, comments and mentions
Prove that you’re a real and caring company by always responding promptly to your fans.
Keep your status updates and captions short and to the point
People tend to scroll past a post if it’s too long so keep your text short and sweet. Make it engaging straight away so people don’t just scroll past.
Try to post at least once or twice a day but keep it consistent
Post regularly, even if you’re just sharing/re-tweeting someone else. People will see what you’ve posted and be reminded of your brand every time you share content.
Encourage clicks to your website, blog or shop in your post
Always try to link your posts to your website in order to drive customers to it. Make sure your content is relevant, though.
Don’t be a robot – show your personality and be friendly
Have a little fun with your followers, don’t be boring! Posts that make people laugh or smile will stick with them.
Interact with other people and businesses to grow your brand
Reach out to your target audience by following them and commenting on their posts. They’ll likely return the favour!
Competitions are a great way to get people to share your posts
Competitions are a popular way to grow a business, especially the “share to enter” type. You get loads of potential new customers and they get a prize, it’s a win-win!
Always check your statistics to see what’s popular and what’s not
You can monitor what’s popular and what’s not by looking at your post reach or insights. Try to identify what’s most effective and utilise it for your future posts.
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