Domains that start with ‘HTTPS’ indicates that the website is secured with SSL (Secure Sockets Layer), which encrypts information sent via the website to make it more secure. In the past, it’s usually only been intended for use by websites that sell merchandise online or take credit card information and other sensitive data.
As of the 27th October, Google will update their browser in an effort to protect customer data, and all websites that collect any data without a secure domain (including contact forms) will be visibly marked as ‘Not Secure’. 44.5% of people use Google Chrome as their web browser, so this is a big issue. A non-secure domain could off-put visitors to your site, encouraging them to interact with a competitor with a secure website instead.
This will likely negatively impact your SEO as well.
Fortunately, it’s not too late to acquire a strong SSL web security solution. Simply contact your web host or check out the SSL Certificates available from your hosting provider to prevent losing customers and your search ranking.