Think professional web design is just some text and pretty pictures? Think again!
Read on to see what really goes on behind the scenes of a professional website design – from strategic planning and coding, to SEO, security, email deliverability, and beyond.
Every detail matters if you want a site that actually performs, not just exists.
Yes, it costs more than doing it yourself – because you’re paying for expertise, problem-solving, and a whole lot of skill you don’t see on the surface.
Strategy & Planning Comes First
It all starts with planning & research.
Before making a start on the website, I take an in-depth look into your target audience, your goals and expectations, and what your competitors are doing.
This is where the blueprint for everything begins, and helps to determine how the website will function.
User Experience is Everything
UX (User Experience) is key.
A pro website isn’t just pretty – it’s intuitive, easy to navigate, and designed to guide users effortlessly to the right info or action.
Think wireframes, user flows, and responsive design.
Inclusive & Compliant Design
Accessibility, Web Standards & GDPR.
Professional websites are built for everyone and adhere to all neccessary web standards and policies, including the Web Content Accessibility Guidelines (WCAG) and GDPR.
There are also best practices for how websites should look and work, including semantic HTML and code minification.
Custom Coding & Development
Front-end & Back-end Development.
While a website might just look like pictures and text on the surface, behind the scenes it’s powered by thousands of lines of code – HTML, CSS, JavaScript, and PHP – working together to make everything look great, load smoothly, and function exactly as it should.
Search Engine Optimisation (SEO)
Making sure your site gets seen.
A beautiful website is useless if no one can find it. Every CRJ Design website is built with SEO best practices – optimised for speed, structure, keywords, mobile usability, and more – to help you rank higher on Google.
Security, Spam & Email Deliverability
Keeping things safe & reliable.
Lots of work goes on behind-the-scenes to ensure your business website is secure and protected from hackers and malware, as well as anti-spam provisions and technical setup to improve email deliverability (making sure your emails don’t end up in customer’s spam folders!)
Analytics & Tracking
Data-driven decisions.
Gain valuable insights into website performance with Google Analytics, Search Console, and downtime monitoring.
Making sure your site isn’t a mystery – it’s a measurable, improvable tool.
Ongoing Maintenance
Future-proofing your website.
A website is a living, evolving asset, requiring regular updates, monitoring, and maintenance. A professional website developer will ensure your website continues to work well into the future, and that automatic backups and downtime monitoring is in place.
A professional website is an investment
It’s strategy, psychology, tech, design & marketing all rolled into one.
Want your website to actually work for your business? Let’s chat!