In 2020, CRJ Design was contacted by a local takeaway who were struggling with increased demand during the pandemic. With the phone ringing off the hook, customers were unable to get through to place their order, and one member of staff had to spend all evening just answering the phone and taking orders by hand.
With Food Delivery Services such as Just Eat, Uber Eats and Deliveroo charging high commission fees, this takeaway wanted an alternative cost-effective solution which would save them money in the long term.
We were quick to develop a new website for the client which included ecommerce functionality and the ability for customers to choose either Collection or Delivery at a specific time.
Utilising Star CloudPRNT technology, online orders are sent directly to a thermal printer in the kitchen to streamline the process for staff.
With the announcement of their new website with online ordering system, customers started placing orders right away – with 153 online orders placed in the first week. As of March 2022, they have had over 7,200 orders placed via the website from over 4,700 different customers.
Advantages
As well as saving money, their new food ordering website includes many other benefits such as:
- Completely bespoke design tailored to their brand
- Optimised for search engines
- Ability to set special offers, discounts, and coupon codes
- Customer accounts for quick checkout and easy re-ordering
- In-depth reports on customer behaviour, revenue, and popular items
- Potential for business growth and scalability
Find Out More
If you are a restaurant or takeaway owner and would like to find out more about CRJ Design’s Food Ordering Websites, please get in touch!