Summer is nearly upon us, but as well as looking forward to sunny days and time at the beach, now is the perfect time to think about your summer advertising campaigns. Summer is a busy time for Cornwall, with hundreds of thousands of tourists visiting the county as well as second home owners coming to stay. In fact, the population of Newquay increases by 400% in the Summer months – that’s 4 times as many as people you can reach out to!
Even if tourists aren’t your target market, many people move to Cornwall permanently after visiting on holiday, so you really can’t go wrong with upping your advertising game in the Summer season. Here are some ways you can promote your business during the warmer months:
Promotional Material
One of the best ways to get people to notice your business is to advertise via printed media. Whether you want to put adverts in local publications such as the Newquay Voice, or you want to hand out leaflets or flyers to local shops or hotels, it’s a sure way to get seen by plenty of people. Including a special offer or summer sale on your promotional material will draw attention and encourage people to make a booking or a purchase with you. You could even consider advertising on billboards or banners throughout the town.
Get in touch if you require eye-catching printed media design.
Vehicle Livery
Van/car livery is another great way to promote your business and get your brand name out there. InVision Interiors and Watershed both use exciting van livery to get noticed. Cornwall’s roads are full of residents and tourists alike in the Summer months, so having a bold design on your vehicle will attract attention and stand out from the crowd. If full livery is out of your budget, consider something smaller but effective, such as a bumper sticker or car magnet.
Social Media Adverts
Advertising on social media is fairly inexpensive and offers great value for money. You can even target your adverts specifically at people travelling in the local area – perfect for targeting holidaymakers! Make sure your adverts speak to tourists, highlighting the benefits of what you do and why it’s ideal for them. Below is a fictional example that we’ve created.
Need help managing your social media? Speak to us!
Promotions, Competitions & Summer Sales
Generally, discounts and contests are a good way to advertise your business all year round, but in Summer it’s especially important to have an introductory offer that’s more likely to get attention than just your business name alone. Incorporate your special offers into your promotional material and social media adverts to give people another reason to choose you.
Best of luck with your summer advertising campaigns and don’t forget that we’re available if you need any design work or just some friendly advice.