Getting the word out about your business may seem challenging, but there are a number of things you can do to implement a great marketing strategy. Best of all, all of the following tips are extremely affordable and therefore ideal for start-up businesses who don’t have a lot to spend on advertising.
While you won’t see a huge influx of site visitors and customers overnight, the following marketing techniques are a sure-fire way to share your new business with the World and potentially start to see some interest in your business venture.
1. Ensure you have a business blog and post relevant content regularly
Blogging keeps your customers informed and it’s also very beneficial for your SEO as your website is continuinely refreshing with new content (search engines love new content!). As a long-term solution, blogging won’t guarantee you more customers straight away, but it’s an excellent way to drive traffic to your site, share the latest news, and promote your products or services. Read our post on why you should be blogging.
If you don’t have the time or commitment to manage your blog, consider paying for blog management from a professional content writer. We offer this service from just £30 per month.
2. Optimise your website for search engines
Clearly one of the best ways to get seen online is to get found organically in search results when potential customers search for keywords which are relevant to your business. Search Engine Optimisation (SEO) is what improves your chances of reaching top results for relevant keywords. SEO includes things like image ALT tags, page meta titles, quality content, site speed, mobile friendliness and more. Proper SEO is a lengthy and gradual process, but it’s essential to ensure that your website appears in search engines alongside competitors. Read our post on 3 easy ways to improve your SEO performance.
A new website from CRJ Design includes full site optimisation and many of our clients have top results for keywords relating to their business. Alternatively, we can carry out an SEO Audit of your existing website to identify ways to improve your rankings.
3. Invest in Google Ads (PPC Advertising)
Your priority should be to get found in search results, and Google Ads offers a way to pay to appear at the top of search results for your chosen keywords. If your business has a lot of competition, or if your website is fairly new and therefore not ranking highly just yet, then Google Ads will help to drive traffic to your website in a very affordable way. You set the budget, and you only pay when someone clicks on your advert (pay-per-click or PPC).
Not sure where to start with Google Ads? Let us set up and manage your PPC campaigns for you!
4. Boost engagement with Email Marketing
Email marketing is an excellent way to inform your customers about what you do and send adverts and useful information straight to their inbox. When launching a new product or special offer, sending an email direct to your mailing lists makes your customers aware of the news straight away. Not all emails need to be sales-based, your audience is more likely to remain a loyal subscriber if you share information that they find interesting and useful.
Building an email list can take some time but there a number of ways to encourage people to sign up. Entice your audience to sign up by offering them an exclusive offer or freebie and letting them know exactly what you’ll be sending them and why they need it. Include your sign up form on your website and your social media to make it easy for users to sign up.
Need help creating a mailing list and creating engaging content for your marketing emails? We offer email marketing management and other marketing and SEO services.
5. Get listed in local directories
This is vital if you’re a local business looking to get work in the local area. Adding your business to directories is a repetitive and time-consuming process, but it’s certainly worthwhile. Popular local directories include:
- Google My Business / Google Maps
- Apple Maps
- Yellow Pages
- Yahoo! Local
If you’re unsure of what local directories are out there or if you don’t have time to add your business to all of them, let us do it for you.
6. Utilise social media for your business
Social media is one of the best ways to advertise your business for free and reach out to your target market. To start with, you’ll need to decide which social media platform your target audience uses the most (for example, younger people tend to use Pinterest and Instagram more often than Facebook). Of course, advertising on all social networks is a bonus, but if you’re limited with time and resources then find out which ones are worth investing your time in.
Remember, your social media isn’t just about you, it’s also about your audience. Create shareable content that is relevant to them and encourage followers with special offers or discounts just for your fans. Read our blog post on how to get more engagement on your Facebook posts to help you out.
Try investing in Social Media Management from a professional who can create engaging and informative content for your business. We offer Social Media Management from just £30/month.
7. Use social media advertising to reach your audience
Building a following on social media takes time. To speed up the process, and ensure that your business is reaching the right people, consider using paid advertising on social media. This is ideal if you know exactly who your tager customer is (their gender, age range, interests, location etc.) as you can set up your adverts to display to the audience you choose.
Our Social Media Management plans including management of your paid advertising campaigns, should you choose to save time and improve engagement by having your social media accounts managed for you.
8. Advertise offline
Online advertising is leading the way, but that doesn’t make printed advertising obselete. Advertising in local press or publications, or displaying flyers on local notice boards, can really pay off and informs potential customers about your services in a visual and engaging way.
Make sure your printed media is professional and eye-catching, and suitable for your target audience. We offer affordable design and printing of all printed media, from adverts to flyers and everything in between.
9. Reach out to other bloggers or influencers in your industry
Inviting a popular blogger to guest write on your blog, or offering them a free product or service for them to review, is a great way to promote your business. If you sell beauty products, you could reach out to online influencers who share makeup tutorials or fashion tips. If you offer products or services for pets, then collaborating with one of the many Instagram-famous pets to promote your brand is good exposure for you both.
10. Post video tutorials on YouTube
Depending on the nature of your business, creating online tutorials which offer helpful solutions for your customers (and hopefully advertises your products or services at the same time) is sure to offer some user engagement and potential sales. As mentioned before, the content you post shouldn’t just be about you, it should also be about your customers and what they’re interested in.
Hopefully the information above can help you to promote your business effectively. If you need a little help, or would like to know more about our marketing and management services, just get in touch!