Ranking highly in search engines like Google should be a priority for every website, but there are many factors that can make your website rank poorly for the search terms (keywords) related to your business. The good news is that there are many things you can do to improve your position in search engines and therefore drive more traffic to your site. Here are 3 main ways to do this:
Submit Your Website to Google My Business
64% of searches are powered by Google, so it’s important to link your site to Google My Business, which is a free online business directory. It works with Google search to show users the businesses that are relevant to them, based on their location. This also means that your business will be added to Google Maps, making it easier for customers to find you. A Google My Business account linked to your website will drastically improve your search ranking.
Add your business to Google My Business for free here.
Update Your Site More Often
Search engines love fresh content, so it’s important that you take the time to regularly update your site. The best way to do this is by blogging, as it improves your search ranking as well as advertising your services. Search engines prioritise sites that are regularly updated, so it’s vital that you do this.
Haven’t got time to write blog posts and refresh your content? Let us do it for you by taking advantage of our social media and marketing services.
Advertise on Social Media
Chances are, a large portion of your customer base is active on social media. Reach out to them by creating profiles on Facebook, Twitter, Instagram etc. for your business and regularly keeping your customers in the loop. Most social media platforms allow you to create paid adverts, enabling you to share your business with thousands of potential customers.
Our social media services take care of your social media posts for you to drive traffic to your site and attract more customers.
Of course there are many more ways to improve your search ranking, these are just the most effective methods. If you’re concerned about your site’s performance, why not request an SEO Audit from us? This extensive report will analyse your site and identify areas for improvement.
Read more about our SEO, Marketing & Analytics services on our website.