Last year, shoppers spent a whopping £77 billion on Christmas spending – that’s an average spend of £1,184 for every person in the UK. It’s important to market your business at this busy time of year in order to keep up with competition and draw customers to your business.
The festive season is an ideal time for brands to step up any marketing or promotional activities, as it’s the time of year when people are prepared to spend, and are looking for the right opportunity to do so.
Here are some things to consider for your Christmas marketing campaigns:
Update Your Image
Give your brand a festive feel to appear more personable to your customers, and to raise awareness of your holiday promotion.
Create a Christmas Gift Guide
Help your customers decide what to buy but putting together a gift guide of your products/services that will make shopping easier for your clients.
Tap Into The Holiday Buzz
Link your adverts and Social Media posts to the holidays, reminding your customers of the benefits of your products. If you’re a beautician, you could try and target people who want to look their best at a Christmas party. If you provide cleaning services, you can target people who want their home to look clean and cosy ready for when the family arrive.
Special Offers & Vouchers
Gain an edge over your competition by offering discounted products/services and creating gift vouchers that make the perfect Christmas present. You could also create competitions to raise awareness of your brand and give something back to your customers.
Update Your Seasonal Information
Keep your customers in the loop by informing them of your delivery deadlines, opening hours and special offers.
Go The Extra Mile
This is the season of giving, so seize the opportunity to provide amazing customer service and perhaps include a small gift or freebie with your products/services. For example, online clothing retailer Missguided sent Oreos with all their orders throughout the holidays one year. Offering customers a small gift or freebie can be a nice way to say thanks to people who have supported your brand during the year, and also encourage them to come back again.
Reward Your Staff
Don’t forget about your staff and suppliers who have helped you throughout the year. Happy staff = happy customers, as they say. Thank your hardworking staff for all they’ve done this past year by giving them small gifts, arranging a Christmas party or decorating the office.
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What are you doing to maximize the holiday rush? Share your tips below.